Mashup Corporations: The End of Business As Usual

Praise for Mashup Corporations

“If you thought the first decade of the Internet was disruptive, you ain’t seen nothin’ yet!  As the authors of Mashup Corporations make clear, the next generation of Web-related services and technologies is unleashing a raft of next-generation business models that will reorganize the planet.  The only question is, where will you and your company be after the re-org?  If you want to get a leg up on winning a good post, read this book.”

Geoffrey Moore
Author of Crossing the Chasm and Dealing with Darwin


“Web 2.0 is creating waves of change that are breaching the seawall of traditional approaches to IT. This book offers a practical framework for re-architecting a business both from the “inside out” and the “outside in.” It explains how to “mashup” organizational structures in pursuit of dynamic new sources of business.  Investors, entrepreneurs and corporate leaders MUST seize these opportunities. Mashup Corporations is the wake up call that explains why.”

Ed Ekstrom
Partner, vSpring Capital